Under CEO Keith Parker, Atlanta's formerly desperate transit agency is picking up steam after suffering annual deficits of up to $33 million. The service area has expanded, the fleet is being modernized, and voters approved a new transit tax.
Crushed by the twin challenges of weathering the Great Recession and serving one of the nation's most sprawling metro areas, MARTA was in dire straits when it hired Keith Parker as CEO in 2012. The agency was on its way to insolvency, and riders feared that one day the buses and trains would just stop coming.
Today, the agency is on firmer footing. Parker instituted a host of reforms to tame MARTA's budget, reduce overhead, and attract new riders—without raising fares. Taking a "businesslike approach" to transit, Parker has ambitious plans for 2015:
"Earlier this month, at an annual "State of MARTA" address, he outlined a new vision delightfully acronymed SEAT—for service, economy, arts, and technology. Goals include a big plan for better bus service, continued study of potential system expansion (especially along the GA 400, I-20, and Clifton corridors), a push for public art around stations, and a move to go "all in on the smartphone" with WiFi access and mobile fare payment."
Read the full story: The Remarkable Turnaround of Atlanta Public Transit
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