The Truth about Viral Maps
Maps make good viral content, acknowledges Yglesias, "[but] of course for maps to be interesting, they need to show difference. And that means that at times the quest to devise appealing maps obscures one of the fundamental facts of American life — for a great big country, we actually don't have that much regional variation."
Yglesias goes on to detail how maps like the "Most Popular Job In Every State" got so interesting. The boring truth behind that process, according to Yglesias, reveals "the real story of America."