Americans and Dream Homes—A Love Story has conducted a survey on the characteristics and trends in that feeling familiar to many a house hunter—falling in love with the perfect house. Yes, a “home crush” is a thing.
February 12, 2014, 8am PST | James Brasuell | @CasualBrasuell
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Sanette Tanaka writes of a new survey by that legitimizes the infatuation between potential home buyers and the objects of their desire: “a survey by shows that falling head-over-heels for a house is fairly common—69% of respondents reported that they have had a home crush.”

The respondents to this survey also trended on gender lines—leading to the conclusion that men and women react differently to their domicile-induced amorousness.

“Women are more likely to crush on home that is out of their price range: 41% of women said their home crush is out of their price range, compared with 30% of men.”

“Men tend to move from one home crush to another: 36% of men said they find a new home crush weekly, compared with 29% of women.”

Tanaka also writes of the downside of a “home crush”—heartbreak. But maybe that’s reading better saved until February 15.

Full Story:
Published on Monday, February 10, 2014 in The Wall Street Journal
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