The McMansionization of New York

With New Yorkers, and foreigners of means, increasingly smitten with the views afforded by the city's sprouting luxury residential towers, developers and brokers have found a novel way to sell lower-floor spaces - as 'mansions'.

1 minute read

July 28, 2013, 9:00 AM PDT

By Jonathan Nettler @nettsj


"With the recession emphatically in the rearview mirror of the very wealthy, the mansion lifestyle is back in vogue," writes Robin Finn. 

"By sleight of description, developers and brokerages are marketing as mansions enormous and extravagant lower-floor spaces inside — or in a few cases alongside — top-shelf condo conversions. This is because, according to them, using words like 'maisonette' or 'town house' would unfairly diminish the product in the eye of the buyer/beholder."

"Also, according to the purveyors, the newfangled concept is superior to the traditional version precisely because, along with all that newness and potential for customization, it offers an option the old-timers can’t: an embarrassment of 24/7 white-glove amenities, security and service," he continues.

“Maybe,” said Pamela Liebman, the chief executive of the Corcoran Group, “this is New York City’s version of the McMansion, a grand multilevel space that is fully amenitized. This is a way to differentiate a product that hasn’t been offered in the past: but whatever it’s called, it still has to deliver.”

Friday, July 26, 2013 in The New York Times

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 2, 2025 - Diana Ionescu

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

White and purple sign for Slow Street in San Francisco, California with people crossing crosswalk.

San Francisco Suspends Traffic Calming Amidst Record Deaths

Citing “a challenging fiscal landscape,” the city will cease the program on the heels of 42 traffic deaths, including 24 pedestrians.

July 1, 2025 - KQED

Blue and silver Amtrak train at small station.

Amtrak Rolls Out New Orleans to Alabama “Mardi Gras” Train

The new service will operate morning and evening departures between Mobile and New Orleans.

July 3 - New Orleans City Business

Large spinning swing ride at Chicago's Navy Pier.

The Subversive Car-Free Guide to Trump's Great American Road Trip

Car-free ways to access Chicagoland’s best tourist attractions.

July 3 - Streetsblog Chicago

Aerial view of downtown San Antonio, Texas at night with rotating Tower of the Americas in foreground.

San Antonio and Austin are Fusing Into one Massive Megaregion

The region spanning the two central Texas cities is growing fast, posing challenges for local infrastructure and water supplies.

July 3 - Governing