Zappos Founder Extends Las Vegas Transformation to Transportation

Greg Lindsay examines Project 100, "the latest plank in Hsieh’s $350 million Downtown Project, his privately-funded plan to simultaneously revitalize downtown Las Vegas and evolve his company. Project 100 is the code name for an ambitious new car-, bike-, and bus-sharing service with the fleet of Teslas (ordered late last month for $62,400 apiece and up) at its core."

"Although pricing has yet to be announced, the project’s Zach Ware (also a co-founder of Work In Progress and Hsieh’s right-hand man) says the system will be run at a profit, underscoring the fact that the Downtown Project is neither a public agency nor a public-private partnership, but a private entity that both understands the benefits and the business opportunities of good urbanism."