With the traditional metrics of retail economics and geography being undermined by the Internet, businesses are searching for new ways to reach potential customers. Astute business owners in Portland are recognizing the value in good bike exposure.
In an influential study published last year, New York City documented how its transit improvements gave a boost to surrounding businesses. As Michael Andersen explains, smart retailers in Portland got the message long before.
"Bikes, it turns out, seem to be a perfect way to get people to the few retail categories that are thriving in the age of mail-order everything: bars, restaurants and personal services. And in Portland, where an early investment in basic bikeways has made bikes a popular way to run errands, retailers are responding by snapping up strorefronts with good bike exposure" writes Andersen.
"'All the bike traffic is part of the reason I chose the place, and I am definitely paying a premium for this spot,' said Shana Lane-Block, whose 30-seat farm-to-table cafe and bakery Compote opened in 2011 on Portland's Clinton Street bike boulevard. 'In the nice weather, it is astonishing to me how many bicycles go by.'"
Commenting on a widely circulated, and apparently misreported, study [pdf] conducted for the Oregon Transportation Research and Education Consortium, Andersen adds that, "[i]t's not just that a potential customer on a bike is just as valuable as the same potential customer in a car. It's that good bike access is disproportionately good for the core customers of bars and restaurants."
"And in a real estate market where sellers of electronics, books and clothing are withering, the thriving service sector is becoming especially important."
FULL STORY: Portland retailers swoop into storefronts along bikeways

Rethinking Redlining
For decades we have blamed 100-year-old maps for the patterns of spatial racial inequity that persist in American cities today. An esteemed researcher says: we’ve got it all wrong.

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

Walmart Announces Nationwide EV Charging Network
The company plans to install electric car chargers at most of its stores by 2030.

New State Study Suggests Homelessness Far Undercounted in New Mexico
An analysis of hospital visit records provided a more accurate count than the annual point-in-time count used by most agencies.

Michigan Bills Would Stiffen Penalties for Deadly Crashes
Proposed state legislation would close a ‘legal gap’ that lets drivers who kill get away with few repercussions.

Report: Bus Ridership Back to 86 Percent of Pre-Covid Levels
Transit ridership around the country was up by 85 percent in all modes in 2024.
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
City of Moorpark
City of Tustin
City of Camden Redevelopment Agency
City of Astoria
Transportation Research & Education Center (TREC) at Portland State University
Regional Transportation Commission of Southern Nevada
Toledo-Lucas County Plan Commissions