Seattle Developer Makes Search for Tenants a Popularity Contest

Swedish developer Skanska is turning to the website Popularise, and their new neighbors in the "Amazonia" district of Seattle, to provide ideas for the tenants of the vaulted, open-air "Market Hall" envisioned for the ground floor of their new 13-story office building.  

"Skanska hopes Popularise will solve a common developer conundrum," says Allecia Vermillion. "Public
input is a critical part of securing city zoning approval, but the
citizens who write letters or take the time to turn up at a Tuesday
night public meeting overwhelmingly skew towards opposition, be it to
the project specifically or change in general. As for the opinions of
the young, tech-savvy types who will eventually work in this building,
says Picard, "How do you tap into the voice of other people who care
with their dollars but don't necessarily care with their evenings, or by
writing a letter to city council?"

Accordng to Vermillion, "This is the first time Popularise has been
used outside DC, according to Skanska. Since then, projects in Baltimore
and Oklahoma City, and the rebuild of the old Magnuson Park firehouse have signed on as well."

Thanks to Lauren Kuester