Inspired by the corporate sponsorship that made New York City's new bike share system possible, Steve Smith believes that public facilities across our cities are ripe for branding.
Citing Citi Bike, and examples of parks and subway stations in Texas and New York that have jumped on the branding bandwagon, Smith sees a win-win solution for those communities struggling to maintain pubic services in times of budgetary crisis and companies looking to increase their exposure by bankrolling "common goods."
"In the past, it has been easy to ignore this opportunity. Most commonly, I've heard protests like 'don't cheapen our parks; is nothing sacred?' or 'don't expose our kids, who are already bombarded by ads, to even more commercialization.'"
"Unfortunately, we live in a new era. Cities, towns, counties and states throughout the country are facing budget shortfalls. This forces government to make difficult choices - increase taxes, cut spending or both. And when the choice is spending cuts, things like park maintenance, museum operations and public pools - all of which improve the quality of our lives - are among the first things to go."
"Why should they?"
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Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
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New York City School Construction Authority
Village of Glen Ellyn
Central Transportation Planning Staff/Boston Region MPO
Institute for Housing and Urban Development Studies (IHS)
City of Grandview
Harvard GSD Executive Education
Regional Transportation Commission of Southern Nevada
Toledo-Lucas County Plan Commissions