Inspired by the corporate sponsorship that made New York City's new bike share system possible, Steve Smith believes that public facilities across our cities are ripe for branding.
Citing Citi Bike, and examples of parks and subway stations in Texas and New York that have jumped on the branding bandwagon, Smith sees a win-win solution for those communities struggling to maintain pubic services in times of budgetary crisis and companies looking to increase their exposure by bankrolling "common goods."
"In the past, it has been easy to ignore this opportunity. Most commonly, I've heard protests like 'don't cheapen our parks; is nothing sacred?' or 'don't expose our kids, who are already bombarded by ads, to even more commercialization.'"
"Unfortunately, we live in a new era. Cities, towns, counties and states throughout the country are facing budget shortfalls. This forces government to make difficult choices - increase taxes, cut spending or both. And when the choice is spending cuts, things like park maintenance, museum operations and public pools - all of which improve the quality of our lives - are among the first things to go."
"Why should they?"
FULL STORY: Bring on brand-name parks and libraries

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Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

San Francisco Suspends Traffic Calming Amidst Record Deaths
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Defunct Pittsburgh Power Plant to Become Residential Tower
A decommissioned steam heat plant will be redeveloped into almost 100 affordable housing units.

Trump Prompts Restructuring of Transportation Research Board in “Unprecedented Overreach”
The TRB has eliminated more than half of its committees including those focused on climate, equity, and cities.

Amtrak Rolls Out New Orleans to Alabama “Mardi Gras” Train
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