Wal-Mart has started a major public relations effort to try to get the public behind plans to open several of its big box retail stores in New York City.
With a flashy website and various ads, the retailer is hoping to warm up to the city and its people, which have historically prevented the retailer from moving in.
"In many ways, the site, Wal-Mart New York City (tag line: "Helping N.Y.C. Save Money and Live Better") has more in common with the Internet face of a politician running for office than a retail chain encouraging shoppers to drop by between the hours of 10 a.m. and 10 p.m. There is a photo gallery, a newsroom and a "what others are saying" section that includes shout-outs from a construction union, a spokesman for Mayor Michael R. Bloomberg, and an average citizen, John Bond of Fairfield, N.J., a town only about 20 miles outside New York City."
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