Would People Obey Speed Limits If They Were - Fun?

Kevin Richardson came up with a fanciful idea for rewarding good drivers while punishing bad ones: speed cameras could ticket speeders, the money would go into a pot, and good drivers would be selected randomly by the camera to win big money.

1 minute read

November 30, 2010, 2:00 PM PST

By Tim Halbur


Of course, city revenues would take a hit because they count on those speeding tickets. But Richardson's idea (which won a prize itself, from a Volkswagen campaign called "The Fun Theory") is on the right track for inspiring good behavior.

Tuesday, November 30, 2010 in Volkswagen

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