A new study suggests that cities for which residents have a higher degree of emotional attachment and loyalty have greater levels of economic growth.
In a recent study (the findings of which won't be news to readers of Richard Florida's work), researchers found that:
"perceptions of economic prosperity are not the leading drivers of attachment feelings among residents. Instead, most of the 14,000 respondents rated social offerings (such as entertainment and other venues that promote interconnectivity among residents), openness (acceptance of diversity) and community aesthetics as the top qualities that influenced decisions on where to anchor their lives and careers."
Those cities in the study that were able to inspire such attachment were also those leading in economic growth, the study found.
FULL STORY: Home is where the heart is – and the money, too
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