The Cup of Coffee Cycling Incentive

Birdbath Bakery in New York has found popularity, and a niche, by offering a 25% discount to cyclists. As New York's bicycling infrastructure grows, businesses that cater to them may thrive.
September 21, 2009, 11am PDT | Tim Halbur
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""That 25 percent discount pretty much takes away our profit," he says. "It really represents an investment in the mission of the business and forwarding the reputation of the business."

But Wiley Norvell, of cycling advocacy group Transportation Alternatives, says that with the increase in cyclists around the city, the discount could be worth the cost. "If you can build those relationships [with cyclists] now, when there are relatively few people competing for it, it could help business.""

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Published on Sunday, September 20, 2009 in The Village Voice
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