Selling Naming Rights for Light Rail

The Metro's Rail Management Committee of East Valley is considering trading the naming rights of light rail stations for revenue.
June 8, 2009, 8am PDT | Liyuan Huang
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"During Wednesday's meeting of Metro's Rail Management Committee, a proposal to investigate the selling of naming rights was met with enthusiasm.

Perhaps the panelists were desperate to hear of good financial news, considering minutes before they heard how a budget crunch would lead to an expansion slowdown and service reductions.

"It's important that we look at every opportunity we can for revenue," said Patricia Kraus, Chandler's coordinator for intergovernmental affairs. "This could be very valuable, and this could help extend the system further and faster.""

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Published on Wednesday, June 3, 2009 in East Valley Tribune
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