When Billboards Go Too Far

A new electronic billboard in New York's Herald Square promoting a tech company causes audible gasps from New Yorkers.

1 minute read

February 16, 2001, 12:00 PM PST

"Looming menacingly over Manhattan's Herald Square, a new ad for global Internet network Terra Lycos has all the shock value of dot-com ads of bygone days ... The ad elicits audible gasps from New Yorkers and tourists alike as they surface from a corner subway stop. It features a woman in a delivery room, her hair pasted to her head with sweat..." Who's regulating these renegade advertisers?

Thanks to Chris Steins

FULL STORY: The Miracle of Life?

Friday, February 16, 2001 in Business 2.0

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