A high-profile advertising campaign/contest is looking to bank on the coolness of historic preservation by inviting Chicago residents to vote for their favorite crumbling landmarks. The winner of the contest will receive $1 million in rehab funds.
"now, it seems, preservation is almost cool -- or at least cool enough for a corporation such as American Express to hitch to the same upscale marketing machine that has backed everything from the U.S. Open Tennis Championships to the Best Chef Awards."
"When the credit card company Thursday kicked off a Chicago-area 'American Idol'-inspired contest, an online vote that will let people pick a favorite landmark from a list of contenders vying for $1 million in rehab funds, it took a page from the playbook of "cause-based' marketing, which seeks to engage consumers with interactive programs rather than simply inundate them with advertising."
FULL STORY: Is saving the past sexy? Contest shows it might be
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Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.
New York City School Construction Authority
Village of Glen Ellyn
Central Transportation Planning Staff/Boston Region MPO
Institute for Housing and Urban Development Studies (IHS)
City of Grandview
Harvard GSD Executive Education
Regional Transportation Commission of Southern Nevada
Toledo-Lucas County Plan Commissions