What Drivers See in Signs Examined

Are sign ordinances too strict?

1 minute read

November 30, 2000, 8:30 AM PST

By Abhijeet Chavan @http://twitter.com/legalaidtech

Penn State University researchers are studying how drivers respond to business signs. "The study was commissioned by the United States Sign Council, an industry trade group that approached the university's Pennsylvania Transportation Institute complaining of stricter design regulations from planning and zoning boards." Researchers planted fakes signs in the city varying "sign size, distance and direction from the road, lighting and the time of day."

Thanks to Linda LaSut

FULL STORY: What Drivers See in Signs Examined

Wednesday, November 29, 2000 in The New York Times

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