More And More Architects Buying Land In Second Life

Architects are using the online virtual reality world of Second Life to create elaborate and expensive 3D models of historic architecture and extravagant homes -- and many people are buying them.

1 minute read

July 9, 2007, 8:00 AM PDT

By Nate Berg


"Unlike the real world, there's no gravity, weather, site preparation, sloppy workmanship, or planning committees to worry about. It should be an architect's paradise."

"Because the land has been sold piece by piece, SL's terrain is mostly a haphazard patchwork of individual plots, with little relationship to each other. You could rearrange the whole place overnight with few consequences. Flying around, you'll find medieval castles, half-timbered Tudor cottages, Las Vegas-type hotels, and flimsy approximations of footballers' wives-style luxury living, most completely deserted."

"The only major areas of architectural coherence are those that are designed by property developers, such as Ailin Graef, known as Anshe Chung in SL and the site's first dollar millionaire (real dollars, that is). Her burgeoning empire Dreamland, operated from a 20-person office in China, has turned swaths of SL land into the equivalent of themed, gated communities. There's a Mediterranean one, with classical temples for sale or rent; and an Asian world with fishponds, pagodas and a Japanese and Korean-speaking population. You can buy a house in a pirate world, or even a virtual apartment in New York's World Trade Center, standing proud and tall."

Monday, July 9, 2007 in The Guardian

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

Rendering of autonomous cargo train moving across bridge across river in wooded area between Texas and Mexico.

Trump Approves Futuristic Automated Texas-Mexico Cargo Corridor

The project could remove tens of thousands of commercial trucks from roadways.

June 17 - FreightWaves

Rendering of white three-story single-stair building in Austin, Texas with staircase in the middle.

Austin's First Single Stair Apartment Building is Officially Underway

Eliminating the requirement for two staircases in multi-story residential buildings lets developers use smaller lots and more flexible designs to create denser housing.

June 17 - Building Design & Construction

MARTA bus with Atlanta skyline in background

Atlanta Bus System Redesign Will Nearly Triple Access

MARTA's Next Gen Bus Network will retool over 100 bus routes, expand frequent service.

June 17 - Mass Transit