Wal-Mart Goes Organic

"...might think that [Richard DeWilde, an organic farmer] would be overjoyed at the news that Wal-Mart has finally come around to his grandfather's philosophy. The juggernaut retailer said recently that it plans to double its offerings of organic products, including produce, dairy, and dry goods.

But DeWilde isn't thrilled. Instead, he's dismayed at the prospect of Wal-Mart becoming a player in the organic market. He fears that the company will use its market strength to drive down prices and hurt U.S. farmers. 'Wal-Mart has the reputation of beating up on its suppliers,' says DeWilde. 'I certainly don't see "selling at a lower price" as an opportunity.'"