Corporations are using "psychographics" to label neighborhoods everything from "Bohemian Mix" to"Gray Power" in an effort to maximize economic development profits.
"Corporations collect endless amounts of data to determine how to market products to different sectors of the population. They also use this data to decide whether or not a retail store would be successful in a specific area." This "lifestyle segmentation" use "psychographics" to collect data on "[a]ge, family structure, income level, education and profession...some of the commonalities that determine lifestyle similarities." Labels include "Bohemian Mix, Pools and Patios, Gray Power, Young Influentials and Middle America." How can neighborhoods use this information to improve their amenities and retain their core populations?
Thanks to David Gest
Read the full story: Won't You Be My Neighbor?
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
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City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
University of Michigan School for Environment and Sustainability (SEAS)
Hunter College, City University of New York (CUNY)
The Architects Foundation
City of Cambridge
Montrose County
The Pocatello Development Authority