Fords envisions a vehicle for the future -- the SNYus. Is America's urban future so bleak that soccer moms need armored SUVs with non-opening bullet-resistant windows?
"The World of Tomorrow envisioned by the designers of this year's Ford SYNus concept car could hardly be more bleak. According to Ford's marketing brochure, the SYNus is an armored "techno sanctuary" with 'intimidating styling.' The gun turret slits on the van's sides are -- no kidding -- bullet-resistant...
The more intimidating and aggressive vehicles there are out on the road, the more you need one too, lest you be squashed. It's an arms race and the Ford SYNus is the latest weapon you need to defend yourself. In the past, automobile manufacturers marketed to our basest desires. The SYNus is marketed to our basest fears."
Thanks to Aaron Naparstek
FULL STORY: The Ford Blade Runner
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Heyer Gruel & Associates PA
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Transportation Research & Education Center (TREC) at Portland State University
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