Wal-Mart Targets Poor Communities

While Henry Ford chose to pay his workers enough to afford his cars, Wal Mart's market is in lower income shoppers and pays their workforce accordingly. How to keep growing? Create more poverty.

January 11, 2005, 7:00 AM PST

By Michael Dudley


Wal-Mart takes out ads in...local paper[s] the same day the community's poorest citizens collect their welfare checks. 'They are promoting themselves to low-income people...That's who they lure. They don't lure the rich.... They understand the economy of America. They know the haves and have-nots. They don't put Wal-Mart in Piedmonts. They don't put Wal-Mart in those high-end parts of the community. They plant themselves right in the middle of Poorville.'"

Thanks to Michael Dudley

Tuesday, January 4, 2005 in The Nation

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