Economic Development Or Cultural Identity?
"Merchants over the last 20 years have transformed this stretch into Southern California's largest concentration of Indian businesses, a place that draws South Asians and others to Pioneer Boulevard to dine and shop.
So, shop owners thought it would make perfect sense to formalize the neighborhood's identity by having Caltrans erect exit signs on the freeway welcoming people to 'Little India.'
Some of the strongest opposition has come from the city's powerful Portuguese community, whose dairy-farming ancestors helped found the city."
Thanks to Chris Steins