Houston Uses Faults To Highlight Assets

A new marketing campaign uses some of the reasons people hate Houston to introduce why "It's Worth It."

1 minute read

August 7, 2004, 1:00 PM PDT

By Abhijeet Chavan @http://twitter.com/legalaidtech

While the "official" slogan of the city of Houston offered by the Greater Houston Convention & Visitors Bureau is "SpaceCity: A space of infinite possibilities," a local attempt at rebranding by a professional marketing firm has come up with the slogan "Houston: It's Worth It," depicting things people complain about--such as the heat, insects, the traffic, and air quality--to then highlight what the city's positive aspects are.

Thanks to Christine Graziano

FULL STORY: Ad campaign promoting city in no-spin style

Thursday, August 5, 2004 in The Houston Chronicle

Community / Economic Development Texas

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