Houston Uses Faults To Highlight Assets

A new marketing campaign uses some of the reasons people hate Houston to introduce why "It's Worth It."

1 minute read

August 7, 2004, 1:00 PM PDT

By Abhijeet Chavan @http://twitter.com/legalaidtech

While the "official" slogan of the city of Houston offered by the Greater Houston Convention & Visitors Bureau is "SpaceCity: A space of infinite possibilities," a local attempt at rebranding by a professional marketing firm has come up with the slogan "Houston: It's Worth It," depicting things people complain about--such as the heat, insects, the traffic, and air quality--to then highlight what the city's positive aspects are.

Thanks to Christine Graziano

FULL STORY: Ad campaign promoting city in no-spin style

Thursday, August 5, 2004 in The Houston Chronicle

Community / Economic Development Texas

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Start Learning

Advertise with us

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.