Ford Wants to Be First in the Affordable Electric Vehicle Market

The latest wave of popular electric vehicles, think Teslas and GMC Hummer EVs, are well outside of the price range of normal, thrifty Americans. Ford wants to change that.

1 minute read

November 9, 2020, 7:00 AM PST

By James Brasuell @CasualBrasuell


Electric Vehicles

The Mustang Mach-E isn't cheap, but Ford Motor Company officials hope it will clear market space for cheaper electric vehicles in the near future. | betto rodrigues / Shutterstock

Ford Motor Co. CEO Jim Farley recently announced plans to deliver an affordable electric vehicle to the U.S. market, according to an article by Steve Hanley.

Hanley calls the announcement an obvious swipe at General Motors, who recently revealed a $112,000 electric Hummer.

Ford's affordable electric vehicle option is still far from a reality. Another expensive electric vehicle, the Mustang Mach-E, with a starting price of $43,995, is expected to be on the market before the end of the year. According to messages attributed to Farley in the article, Ford Motor Co. is hoping the Mustang Mach-E will broaden the market for electric vehicles outside of California.

“If Ford is coming out with an electric car — our electric future is here,” Farley is quoted saying in the article.

Tuesday, November 3, 2020 in CleanTechnica

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Interior of Place Versailles mall in Montreal, Canada.

Montreal Mall to Become 6,000 Housing Units

Place Versailles will be transformed into a mixed-use complex over the next 25 years.

May 22, 2025 - CBC

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

May 28, 2025 - Diana Ionescu

White and yellow DART light rail train in Dallas, Texas with brick building in background.

DARTSpace Platform Streamlines Dallas TOD Application Process

The Dallas transit agency hopes a shorter permitting timeline will boost transit-oriented development around rail stations.

May 28, 2025 - Mass Transit

Screenshot of shade map of Buffalo, New York with legend.

Interactive Map Reveals America's “Shade Deserts”

Launched by UCLA and American Forests to combat heat-related deaths, the tool maps the shade infrastructure for over 360 U.S. cities.

6 hours ago - UCLA Newsroom

Close-up of person putting sticker on back of basket of electric tricycle with mock license plate reading "E-TRIKE."

Bicycles and Books — In Sacramento, Libraries Now Offer Both

Adult library card holders can check out e-bikes and e-trikes for up to one week.

7 hours ago - The Sacramento Bee

Large pile of unsorted garbage in landfill with birds flying above at sunrise or sunset.

Colorado Landfills Emit as Much Pollution as 1M Cars

Landfills are the third-largest source of methane pollution in Colorado, after agriculture and fossil fuel extraction.

June 3 - Colorado Newsline

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.