Looking to boost awareness of the special charms of your unique city? Look for chances to leverage placemaking when place marketing.
Shama Hyder writes with advice on effective "place marketing," starting with a key piece of advice: "Successful marketing requires creative crossover."
There's no established playbook for place marketing, according to Hyder, but there are examples to choose from around the country of marketers looking to other fields to market places. One key aspect of effective place marketing, for instance, is to connect with placemaking.
Examples from Cincinnati, Kansas City, and Greenville, S.C. are included.
Read the full story: Place Marketing: How One Midwestern City Is Transforming Its Brand
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