The Value of Beauty at Bus Stops

While some rail stations get the starchitect treatment, most bus stops fail to offer aesthetic value. One study suggests this is a mistake.

1 minute read

August 6, 2024, 12:00 PM PDT

By Diana Ionescu @aworkoffiction


Silver and glass enclosed bus stop in Dubai.

Enclosed, air-conditioned bus stop in Dubai. | Steve Lovegrove / Adobe Stock

An Italian study published in Transportation Research Interdisciplinary Perspectives shows that the aesthetics of bus stops can affect how likely riders are to use them. As Sonja Wind notes in Bloomberg CityLab, the researchers used virtual reality helmets to offer bus riders two different experiences.

According to lead author Armando Cartenì, “It means that there are other attributes, in addition to the traditional ones of waiting time, travel time and ticket cost, to attract users to bus transport.” The study found that respondents were willing to pay an extra 25 to 40 percent for fares to use more attractive facilities.

“Apart from increasing passenger satisfaction and ticket revenue, building more attractive bus facilities would draw more riders to public transportation, reducing emissions and congestion associated with private car use.” Yet, especially in the United States, most bus stops have minimal facilities like shade and seating, let alone aesthetic elements.

Friday, August 2, 2024 in Bloomberg CityLab

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Redlining map of Oakland and Berkeley.

Rethinking Redlining

For decades we have blamed 100-year-old maps for the patterns of spatial racial inequity that persist in American cities today. An esteemed researcher says: we’ve got it all wrong.

May 15, 2025 - Alan Mallach

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

May 21, 2025 - Diana Ionescu

Rendering of California High-Speed Rail station with bullet train.

California High-Speed Rail's Plan to Right Itself

The railroad's new CEO thinks he can get the project back on track. The stars will need to align this summer.

May 19, 2025 - Benjamin Schneider

Two Rivian trucks charging at Rivian branded charging ports.

US Senate Reverses California EV Mandate

The state planned to phase out the sale of gas-powered cars by 2035, a goal some carmakers deemed impossible to meet.

May 22 - CALmatters

Metal U.S. Geodetic Survey marker in stone in Arizona.

Trump Cuts Decimate Mapping Agency

The National Geodetic Survey maintains and updates critical spatial reference systems used extensively in both the public and private sectors.

May 22 - Wired

Close-up of 10 mph speed limit sign.

Washington Passes First US ‘Shared Streets’ Law

Cities will be allowed to lower speed limits to 10 miles per hour and prioritize pedestrians on certain streets.

May 22 - The Urbanist