How the ‘Housing Trap’ Keeps Housing Unaffordable

The financialization of housing uncouples housing prices from local supply and demand. Fixing this requires a new approach.

2 minute read

May 31, 2024, 7:00 AM PDT

By Diana Ionescu @aworkoffiction


Close-up on red and white "Coming Soon" and "For Sale" signs in front of single-family homes on sunny day.

Simone / Adobe Stock

Outlining lessons from his and Daniel Herriges’ recent book Escaping the Housing Trap, Charles Marohn of Strong Towns calls out the “financialized approach to housing, a top-down system that has disconnected housing prices in nearly all American cities from local reality,” pointing out how the focus on ‘affordable housing’ sometimes obscures the ways we could make housing more affordable for all.

Pointing to a project in Brainerd, Minnesota that received what amounted to $154,500 in public subsidies per unit (“in a city where the median home price is $210,000”), Marohn writes that “No matter where your heart is on building affordable housing, you have to acknowledge that there is no way this approach scales.”

According to Marohn, “The reason housing prices are crazy everywhere at the same time isn’t because every local market has the same supply constraints. Supply constraints exist in many markets, sure, but the story of housing affordability is primarily a financial one.”

But there is hope: “Cities can make it easier to build these kinds of products through regulatory reform. They can cultivate a cadre of incremental developers to do this kind of work. And, perhaps most importantly, they can help finance these entry-level units, providing local competition to the federally subsidized, Wall Street-based housing market. They can do this all at scale and at very little, if any, cost to local taxpayers.”

Tuesday, May 28, 2024 in Strong Towns

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Metrorail train pulling into newly opened subterranean station in Washington, D.C. with crowd on platform taking photos.

Congressman Proposes Bill to Rename DC Metro “Trump Train”

The Make Autorail Great Again Act would withhold federal funding to the system until the Washington Metropolitan Area Transit Authority (WMATA), rebrands as the Washington Metropolitan Authority for Greater Access (WMAGA).

June 2, 2025 - The Hill

Large crowd on street in San Francisco, California during Oktoberfest festival.

The Simple Legislative Tool Transforming Vacant Downtowns

In California, Michigan and Georgia, an easy win is bringing dollars — and delight — back to city centers.

June 2, 2025 - Robbie Silver

Bird's eye view of studio apartment design.

In These Cities, Most New Housing is Under 441 Square Feet

With loosened restrictions on “micro-housing,” tiny units now make up as much as 66% of newly constructed housing.

30 minutes ago - Smart Cities Dive

Man in teal shirt opening door to white microtransit shuttle with cactus graphics and making inviting gesture toward the camera.

Albuquerque’s Microtransit: A Planner’s Answer to Food Access Gaps

New microtransit vans in Albuquerque aim to close food access gaps by linking low-income areas to grocery stores, cutting travel times by 30 percent and offering planners a scalable model for equity-focused transit.

June 13 - U.S. Department Of Transportation

Group of people at table set ouf with picnic food on street during a neighborhood block party.

This City Will Pay You to Meet Your Neighbors

A North Kansas City grant program offers up to $400 for residents to throw neighborhood block parties.

June 13 - The Kansas City Star