A new study sheds light on what actually convinces drivers to slow down and stop for pedestrians.
Angie Schmitt reports on the findings of an analysis by Nichole Morris, director of the HumanFIRST Laboratory at the University of Minnesota, of drivers yielding at crosswalks around St. Paul.
Morris and her team initially found yielding rates were dreadful: Only 32 percent of drivers stopped. But they were able to improve that number more than double that using “human factors psychology,” which is focused on altering group behavior.
Human factors psychology includes other jargon-y sounding terms like "social norming" and "implied surveillance." But Schmitt interviews Morris in person to clarify more of the concepts behind this tool for convincing drivers to slow and even stop for the safety and right of way of pedestrians.
FULL STORY: To Get Drivers to Yield, St. Paul Uses Psych Trick
'20 Is Plenty' in the Twin Cities
The first 20 mile per hour speed limit signs have been installed this week in the Twin Cities.
Twin Cities to Lower Speed Limits
Minneapolis and St. Paul are teaming up, with new authority granted by the State legislature, to lower speed limits in both cities.
Latest to Say '20 Is Plenty': Norfolk, Virginia
Norfolk joins several other cities in smoothing the way for 20 MPH speed limits on neighborhood streets to promote its Vision Zero goals.
The Top Urban Planning Books of 2021
Planetizen's annual list of the top urban planning books of the year is here—maintaining a tradition that dates back to 2002.
The Roadway Expansion Paradox
Motorists want expensive roadway expansions provided that somebody else foots the bill, but when required to pay directly through tolls, the need for more capacity often disappears. What should planners do?
Urban Exodus: Data Don't Support the Popular Pandemic Narrative
Americans fled cities in waves during the pandemic, right? Not to so fast.
Doubling Down on Bus Rapid Transit in Northern Virginia
Arlington County plans an expansion of the D.C. region's first Bus Rapid Transit line.
Study: At Least 1,500 Unhoused Died on the Streets of L.A. During the Pandemic
New research represents the first detailed picture of death among people experiencing homelessness during the pandemic.
Measuring the Economic Impact of the Great Allegheny Passage
Small communities once dependent on coal, coke, paper, lumber, and manufacturing now have a 150-mile bike and pedestrian path contributing to the local economy.
Nelson\Nygaard
BRAILSFORD & DUNLAVEY
Water Replenishment District (WRD)
HUD's Office of Policy Development and Research
HUD's Office of Policy Development and Research
City of San Carlos
HUD's Office of Policy Development and Research
City of Royal Oak, Michigan
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Hand Drawing Master Plans
This course aims to provide an introduction into Urban Design Sketching focused on how to hand draw master plans using a mix of colored markers.
