JCF Capital ULC wanted so badly to reboot the branding at the Trump International Hotel & Tower in Toronto, it paid $6 million to start over.
"Donald Trump’s business will be paid millions of dollars to release the owner of a Toronto hotel complex from using his name," reports Katia Dmitrieva.
"JCF Capital ULC, the closely held U.S. firm that owns the Trump International Hotel & Tower in the city’s downtown business district, reached a buyout deal to exit the contracts with the Trump Organization’s hotel unit," adds Dmitrieva, reporting information made available in a statement by the companies.
The statement didn't disclose the financial figure JCF Capital ULC was willing to pay to part with the Trump name, but Dmitrieva has a source close to the deal that revealed the price was $6 million.
According to Dmitrieva, the hotel has a history of construction delays, lawsuits, and a default under the previous owner—all before the anti-Trump protests began in earnest.
FULL STORY: Trump's Company Gets Millions So Toronto Hotel Can Erase Brand
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Journal of the American Planning Association