Like a page from a science fiction novel, new billboards are coming to Northern California that personalize freeway ads based on the wealth of the drivers.
"For example, if the freeway were packed with country music listeners, the billboards might make a pitch for casinos. If National Public Radio were on, the billboards could change to ads for a high-quality car or a gourmet grocery.The billboards -- in Palo Alto, Daly City and Fremont -- will pick up which radio stations are being played and then instantly access a vast databank of information about the people who typically listen to those stations. The electronic ads will then change to fit listener profiles."
Thanks to Chris Steins
Read the full story: High-tech billboards tune in to drivers' tastes
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