Fitness Apps Are the New Planning Tool

Technology is changing the way we plan. Members of the public are interacting with technology in different ways, routinely using our mobile devices to communicate all kinds of information. For example, when I ask people if they have a fitness app on their phone, most say yes that they routinely track their fitness activities. How can we as planners use these fitness apps for planning purposes? Many of our cities have a goal of increasing biking, but there is limited information about preferences of people on bikes and the effectiveness of bicycle infrastructure.

Thankfully with the abundance of smartphones and fitness apps cities have a new instrument for data collection. This post highlights two fitness apps CycleTracks and Strava. My intern Patrick Holland explored how two planning organizations are using fitness apps to support transportation planning, his results are shared below.  

The city of Portland is using the mobile app Strava to collect data about people on bikes in addition to their traditional bike counters. The biggest advantage in using the mobile app is the ability to see complete trips. With information from the app you are able to see where people are traveling and any possible trouble points they might have. For example, Portland found that riders were consistently using the east side of an intersection and not the west, pinpointing the need for an intersection improvement, reported Margi Bradway, Active Transportation Division Manager at the Portland Bureau of Transportation.

The city also uses the app to look for patterns of shortcuts. In one instance, the city was planning and designing a path on a two way street but noticed bicyclists were already using a church parking lot. Instead of building a path on the street; the City worked with the church to make the parking lot a safe route for cyclists.

San Francisco County developed CycleTracks, a fitness app that uses GPS to record users bicycle trip routes, times and trip purpose. CycleTracks was developed to aid in predicting what types of routes people on bikes were likely to use, based on rider level of experience and characteristics of the thoroughfares they would ride on.   

At the end of each trip, data are sent to the San Francisco County Transportation Authority for analysis. The data analysis lead to a simple conclusion: people on bikes avoid hills, a challenging thing to do in San Francisco.

• People who commute by bike are more than three times as likely to go out of their way to avoid hills.
• For every 100 feet of hill rise people are willing to bike out of their way one mile. 
• Infrequent cyclists prefer bike lanes approximately twice as much as frequent cyclists
• Frequent cyclists will go out of their way by almost 10 percent to use a sharrow route. 

For example, cyclists go several hundred feet out of the way using "The Wiggle," a bike route through San Francisco's hills—the result feels like you have saved miles. This analysis helps planners to figure out what infrastructure works best and make informed decisions about future development.

San Francisco County has made CycleTracks available to other cities. The county collects data with CycleTracks for:

• Austin, Texas
• Monterrey, California
• Raleigh, North Carolina
• Fort Collins, Colorado
• Minneapolis/St. Paul, Minnesota
• Seattle, Washington
• Salt Lake City, Utah
• Los Angeles, California
• Toronto, Ontario
• Lexington, Kentucky

The county has also allowed CycleTracks to be rebranded and improved by other cities including:

• Lane County, Oregon
• College Station, Texas
• Charlottesville, Virginia
• Hampton Roads, Virginia
• Atlanta, Georgia
• Montreal, Quebec
• Reno, Nevada
• Philadelphia, Pennsylvania

If you're interested in using CycleTracks in your city send contact [email protected].

While many cities have incorporated apps similar to San Francisco’s CycleTracks and incorporated STRAVA it is important for your community to develop one of their own. Perhaps your community’s attitude toward infrastructure development is completely different than San Francisco's. What mobile apps has your agency been using to help support planning?