Mark Murro urges executives to further explore and understand the concept of "return on ecosystem" achieved by locating in particular, well situated places.
"Firms need to better understand—and quantify—the powerful but hard-to-measure influence of place on their operations," writes Mark Murro.
"What serendipitous bits of knowledge have or could be gleaned from the local cluster? What is the health of the local technology scene? How many business partnerships, including suppliers, joint ventures, or industry associations, reside within an hour’s drive? Those are elements of the 'return on ecosystem' and executives should care about those things."
Read the full story: The Crucial Measurement Too Many Executives Ignore
Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.
California plans to bury El Niño’s downpour
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FREE Course: Walkable City 1: Why Walkability?
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Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold
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City of Rosemead
Rutgers University, Edward J. Bloustein School of Planning and Public Policy
One Hundred Miles
University of Michigan School for Environment and Sustainability (SEAS)
Hunter College, City University of New York (CUNY)
The Architects Foundation
City of Cambridge
Montrose County
The Pocatello Development Authority