Mark Murro urges executives to further explore and understand the concept of "return on ecosystem" achieved by locating in particular, well situated places.
"Firms need to better understand—and quantify—the powerful but hard-to-measure influence of place on their operations," writes Mark Murro.
"What serendipitous bits of knowledge have or could be gleaned from the local cluster? What is the health of the local technology scene? How many business partnerships, including suppliers, joint ventures, or industry associations, reside within an hour’s drive? Those are elements of the 'return on ecosystem' and executives should care about those things."
FULL STORY: The Crucial Measurement Too Many Executives Ignore

Planetizen Federal Action Tracker
A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

USGS Water Science Centers Targeted for Closure
If their work is suspended, states could lose a valuable resource for monitoring, understanding, and managing water resources.

End Human Sacrifices to the Demanding Gods of Automobile Dependency and Sprawl
The U.S. has much higher traffic fatality rates than peer countries due to automobile dependency and sprawl. Better planning can reduce these human sacrifices.

San Francisco Enhances Urban Planning Initiatives with Green Infrastructure
San Francisco incorporates green infrastructure in its city development initiatives, elevating the importance of sustainability in urban planning.

Chicago Approves Green Affordable Housing Plan
The Mayor’s plan calls for creating a nonprofit housing corporation tasked with building affordable housing that meets Green Building standards.

House Committee Proposes $250 EV Tax
The fee is higher than the average tax paid by gas-powered vehicle owners.
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