Attention C-Suite: Place Matters

Mark Murro urges executives to further explore and understand the concept of "return on ecosystem" achieved by locating in particular, well situated places.

1 minute read

October 21, 2014, 7:00 AM PDT

By James Brasuell @CasualBrasuell

"Firms need to better understand—and quantify—the powerful but hard-to-measure influence of place on their operations," writes Mark Murro.

"What serendipitous bits of knowledge have or could be gleaned from the local cluster? What is the health of the local technology scene? How many business partnerships, including suppliers, joint ventures, or industry associations, reside within an hour’s drive? Those are elements of the 'return on ecosystem' and executives should care about those things."

FULL STORY: The Crucial Measurement Too Many Executives Ignore

Monday, October 20, 2014 in The Wall Street Journal

Community / Economic Development Urban Development United States Best Places to Work Return on Ecosystem Return on Community View More

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

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