Quality of Life Driving 'Brain Gain' in Rural Communities

Many rural counties are experiencing “brain gains” as newcomers age 30-49 move in. This migration is keeping small towns alive and contributing to a new narrative about rural places.

1 minute read

September 27, 2014, 9:00 AM PDT

By CHorose


Rural Community

Miks Mihails Ignats / Shutterstock

The dominant narrative about migration in rural America is one of brain drain--young people heading for the city and leaving behind dying and decaying small towns.

Surprisingly, many rural counties are experiencing brain gains. Newcomers age 30-49 are moving in and helping to keep small towns alive.

What's behind this trend? Quality of life is a driving force. Young professionals are looking for simpler schedules, better schools, affordable housing and recreational opportunities for themselves and their families.

Wednesday, September 24, 2014 in CommunityMatters

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