Many rural counties are experiencing “brain gains” as newcomers age 30-49 move in. This migration is keeping small towns alive and contributing to a new narrative about rural places.
The dominant narrative about migration in rural America is one of brain drain--young people heading for the city and leaving behind dying and decaying small towns.
Surprisingly, many rural counties are experiencing brain gains. Newcomers age 30-49 are moving in and helping to keep small towns alive.
What's behind this trend? Quality of life is a driving force. Young professionals are looking for simpler schedules, better schools, affordable housing and recreational opportunities for themselves and their families.
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