4 Steps to Highly Engaging Plan Documents
Anyone who has read an analysis on transportation alternatives or a report on downtown growth potential can understand why these types of documents aren't generally at the center of public attention. But plan documents contain important information that can help citizens become informed participants rather than passive (or aggressive) bystanders. In this age of technological wonders, there has to be a way to transform plan documents into engaging tools.
Chris Haller writes, "Believe it or not, plan documents actually CAN be engaging. The problem is not with the information itself, but rather with the presentation of it. People want to be drawn in, not forced to wade through long, text-heavy pages in search of points that are relevant to them. People want to experience information, not just read it. And if the content can be accessed on-the-go, quickly and easily, that’s a big plus too. Organizations that go the extra mile to engage the public through dynamic plan documents will reap the benefits of a more interested and involved audience."