Market on Wheels Serves Chicago's Food Deserts

"The Fresh Moves mobile produce market-- which inspired other pop-up grocery stores across the country-- plans to reopen on the weekend of November 23, intent on proving to larger supermarkets that there’s a market for fresh produce in food deserts," reports Adele Peters.

Because access to fresh food is a challenge in many neighborhoods across Chicago, Fresh Moves "brings food as close to someone’s front door as possible, as often as possible. With targeted stops at schools or other community centers, a few times over a day, the bus can bring a single-aisle produce department within reach of hundreds of people."