The Impact of Memory on the Experience of Place

Charles Montgomery discusses the findings of a fascinating study on the responses of residents and visitors to different environments in New York, Berlin and Mumbai. The results hint at the impact of experience and memory on how we perceive a place.

1 minute read

July 26, 2013, 11:00 AM PDT

By Jonathan Nettler @nettsj


"My friend Colin Ellard has just issued final results [PDF] for Testing, Testing, his study of the psychophysiological effects of public space in New York City, Berlin and Mumbai," writes Montgomery. "The program involved taking small groups of volunteers on neighbourhood tours, and collecting data at various distinct stops on the way. Colin hacked Blackberries in order to accept participants’ self-reports on affect and arousal. He also attached skin conductance monitors to some participants, to gather objective data on arousal."

While participants uniformly responded positively to green environments and permeable facades, their reactions to other environments differed from each other.

"This is a powerful reminder that when we experience a place we are not merely responding objectively to geometry and design," observes Montgomery. "We are responding to the idea of the place, our previous experience and memory of it, and the messages and stories that it might trigger."

"These results, then, carry a crucial message for city planners and policy-makers: if you don’t include local people in planning and decision-making, then your plans will simply not be based on an accurate understanding of the place."

Thursday, July 25, 2013 in happycity/lab

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Historic homes in St. Augustine, Florida.

Florida Considers Legalizing ADUs

Current state law allows — but doesn’t require — cities to permit accessory dwelling units in single-family residential neighborhoods.

March 18, 2025 - Newsweek

Aerial view of suburban housing near Las Vegas, Nevada.

HUD Announces Plan to Build Housing on Public Lands

The agency will identify federally owned parcels appropriate for housing development and streamline the regulatory process to lease or transfer land to housing authorities and nonprofit developers.

March 17, 2025 - The Wall Street Journal

Close-up of traffic congestion from behind cars on a freeway in the San Francisco Bay Area.

Conservatives’ Decongestion Pricing Flip-Flop

When it comes to solving traffic problems, the current federal administration is on track for failure, waste, and hypocrisy.

March 17, 2025 - Todd Litman

Close-up of rear car bumper in traffic on freeway.

Research Shows More Roads = More Driving

A national study shows, once again, that increasing road supply induces additional vehicle travel, particularly over the long run.

March 23 - Road Capacity as a Fundamental Determinant of Vehicle Travel

Close-up of "City Hall" plaque on building with gold lettering on black.

Can Progressive Planners Appeal to Conservative Principles?

Trump’s approach to policies like NYC’s congestion pricing isn’t just irrational and wasteful — it defies the tenets of conservatism. But there are ways to reframe the issues.

March 23 - Bloomberg CityLab

Close-up of seedling sprouting from ground with blurred people gardening in background.

Oak Park Plans Earth Month Events

Join Oak Park, Illinois, for a series of Earth Month events highlighting the importance of community engagement and education, integrating sustainability into local plans, and planning for the most vulnerable, such as birds, bees and butterflies.

March 23 - Local Government Commission