Friday Reality Check: An Honest Car Commercial

Leave it up to the fine folks at Copenhagenize, the cycling crusaders, to produce a fake commercial based on the real dangers of car driving, rather than the fantasy sold by car companies in their advertisements.

1 minute read

July 12, 2013, 2:00 PM PDT

By Jonathan Nettler @nettsj

"It's no secret that car commercials are, by and large, fiction. Shiny cars roaring along empty streets devoid of traffic jams or scarring their way through impressive landscapes. Selling the dream. With the emphasis on dream," writes Mikael Colville-Andersen.

"So. What if car commercials reflected the reality of life on the roads? What if they had to - or were even forced to by laws regarding advertising standards - highlight the carnage that motorists cause on the roads of the world."

Copenhagenize intern Ivan Conte takes a stab at the result:

FULL STORY: What if Car Commercials Reflected Reality?

Monday, July 8, 2013 in Copenhagenize

Humor Transportation World Car Commercial Road Safety

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I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

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