Does Public Housing Need an Ad Campaign?
"If you don’t live in public housing, you probably don’t think about it very much. When you do think about it, vague and negative stereotypes likely come to mind, about high crime rates and entrenched poverty. You might not think that the housing projects in your city have anything to do with you."
Sarah Goodyear looks at ReThink, a public relations initiative being funded by Housing Authority Insurance, Inc. (HAI), that seeks to "educate Americans about the benefits of public housing not only for the people who live in it, but for society as a whole."
"To that end, on ReThink’s website, you’ll find first-person stories from public-housing residents whose lives have been transformed by the availability of public housing. The highly produced two- to three-minute spots cut against the popular image of public housing residents as unemployed, directionless, and without ambition."