Bringing Market Analysis to the Public Planning Process

In an op-ed for New Geography, Skip Preble argues why communities can benefit from incorporating market analysis and financial modeling techniques into their planning processes.

2 minute read

August 7, 2012, 1:00 PM PDT

By Jonathan Nettler @nettsj


Preble, a real estate analyst and land development consultant, argues why the tools commonly employed by private companies to make decisions about land development should be embraced by public agencies in order to avoid, "misallocated resources and fiscal difficulties that could have been easily prevented." Says Preble, "It's difficult to design profitable private development projects in a vacuum. The same principle applies to cities. The proper planning of cities - plans that meet the needs of both present and future inhabitants in a fiscally responsible manner - cannot be done properly without considering the needs of the market, and the impact that serving those needs will have on the fiscal health of the city."

Preble's premise will no doubt be controversial, as many planners will likely tell you it's their job to lead, rather than follow, market conditions to create the types of communities that reflect the shared values of residents and elected officials. And one can imagine scenarios where those values run contrary to existing supply or demand.

Furthermore, in the wake of the collapse of the country's housing market, analysts have some explaining to do. It's unclear how the market analysis that led some of the nation's largest banks and developers to overbuild and over-invest in the housing market in the last decade could have benefited municipal decision-making.

But alas, the more information that officials and planners have at their disposal when making land use decisions, the better. So perhaps, in a time of reduced resources for public sector planners, private developers would be willing to share their market data and insight with planners as significant land use decisions are being considered.  

Saturday, August 4, 2012 in New Geography

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Aerial view of town of Wailuku in Maui, Hawaii with mountains in background against cloudy sunset sky.

Maui's Vacation Rental Debate Turns Ugly

Verbal attacks, misinformation campaigns and fistfights plague a high-stakes debate to convert thousands of vacation rentals into long-term housing.

July 1, 2025 - Honolulu Civil Beat

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 2, 2025 - Diana Ionescu

White and purple sign for Slow Street in San Francisco, California with people crossing crosswalk.

San Francisco Suspends Traffic Calming Amidst Record Deaths

Citing “a challenging fiscal landscape,” the city will cease the program on the heels of 42 traffic deaths, including 24 pedestrians.

July 1, 2025 - KQED

Google street view of red brick multi-story power plant building in Pittsburgh, PA.

Defunct Pittsburgh Power Plant to Become Residential Tower

A decommissioned steam heat plant will be redeveloped into almost 100 affordable housing units.

July 4 - Pittsburgh Post-Gazette

Cyclist on protected bike lane in middle of street in Washington D.C. with Washington Monument obelisk visible in background.

Trump Prompts Restructuring of Transportation Research Board in “Unprecedented Overreach”

The TRB has eliminated more than half of its committees including those focused on climate, equity, and cities.

July 4 - Streetsblog USA

Blue and silver Amtrak train at small station.

Amtrak Rolls Out New Orleans to Alabama “Mardi Gras” Train

The new service will operate morning and evening departures between Mobile and New Orleans.

July 3 - New Orleans City Business