A Look at the Country's Worst Municipal Branding Campaigns

Grist has asked its readers to help it compile some of the country's "most craptastic urban rebranding efforts ever." And boy have they delivered.

1 minute read

March 12, 2012, 8:00 AM PDT

By Jonathan Nettler @nettsj


As a recent post on Planetizen demonstrated, Cleveland has its share of branding campaigns that make you wonder just how anyone ever thought they were a good idea. Alas, Cleveland is not alone in this regard, as a new piece by Greg Hanscom aptly exhibits.

"It's no wonder Americans have been high-tailing it for the 'burbs for decades: Cities seem to never fail to find fresh ways to look like doofuses," writes Hanscom. Campaigns referenced in the article from Buffalo, Baltimore, and the declared winner of Flora, Illinois, prove that "this country is CHOCK FULL of marketing consultants who don't have the foggiest clue what they're doing."

Saturday, March 10, 2012 in Grist

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Use Code 25for25 at checkout for 25% off an annual plan!

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

May 7, 2025 - Diana Ionescu

Person in yellow safety suit and white helmet kneels to examine water samples outdoors on a lake shore.

USGS Water Science Centers Targeted for Closure

If their work is suspended, states could lose a valuable resource for monitoring, understanding, and managing water resources.

May 1, 2025 - Inside Climate News

Aerial view of Freeway Park cap park over I-5 interstate freeway in Seattle, Washington at night.

Congress Moves to End Reconnecting Communities and Related Grants

The House Transportation and Infrastructure Committee moved to rescind funding for the Neighborhood Equity and Access program, which funds highway removals, freeway caps, transit projects, pedestrian infrastructure, and more.

April 30, 2025 - Streetsblog USA

Person stepping over hole in sidewalk.

Portland Council Tentatively Approves Sidewalk Repair Plan

The proposal would address sidewalk needs in Portland’s District 1 and District 4.

21 minutes ago - Oregon Public Broadcasting

6-story building at Honolulu Community College.

Expanding Access to Design Education at Honolulu Community College

Honolulu Community College’s Architecture, Engineering & Construction Technologies program highlights the role of community colleges in preparing nontraditional students for careers in architectural and construction technologies.

1 hour ago - University of Hawai'i News

"Radiation Zone, Keep Out" sign on wood post with red Arizona desert mesa in background

Integrating Human Rights Into Energy and Extractive Sector Transitions

Why just transition efforts must move beyond economic considerations by embedding human rights principles into business practices to ensure equitable, transparent, and accountable outcomes for affected communities and workers.

2 hours ago - Cambridge University Press

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.