Escaping the Data and Going With Your Gut

Jeff Wood, no stranger to transportation modeling and data-crunching, suggests its time to open up transit planning to gut-level reactions.

1 minute read

December 19, 2011, 11:00 AM PST

By Tim Halbur


"Transportation modeling in the United States is a huge industry with tons of engineers working to figure out how to predict travel behavior," writes Wood.

After reading Malcolm Gladwell's "Blink", Wood suggests that thinking from the consumer perspective on transit planning - i.e., "Where does it go?" - would be a helpful corrective:

"But as much as people around the country are often outside of the wonks when it comes to transit planning and designs, it seems to me that they are often right on the money when it comes to thinking about transit and transportation policy. The phrase "it doesn't go anywhere" is probably the most overused in the lexicon of citizens thinking about transit planning. But we do know from research that when a line does go somewhere it actually has riders, lots of them."

Saturday, December 10, 2011 in The Overhead Wire

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

June 11, 2025 - Diana Ionescu

Rendering of Shirley Chisholm Village four-story housing development with person biking in front.

San Francisco's School District Spent $105M To Build Affordable Housing for Teachers — And That's Just the Beginning

SFUSD joins a growing list of school districts using their land holdings to address housing affordability challenges faced by their own employees.

June 8, 2025 - Fast Company

Yellow single-seat Japanese electric vehicle drivign down road.

The Tiny, Adorable $7,000 Car Turning Japan Onto EVs

The single seat Mibot charges from a regular plug as quickly as an iPad, and is about half the price of an average EV.

June 6, 2025 - PC Magazine

Rendering of autonomous cargo train moving across bridge across river in wooded area between Texas and Mexico.

Trump Approves Futuristic Automated Texas-Mexico Cargo Corridor

The project could remove tens of thousands of commercial trucks from roadways.

4 hours ago - FreightWaves

Rendering of white three-story single-stair building in Austin, Texas with staircase in the middle.

Austin's First Single Stair Apartment Building is Officially Underway

Eliminating the requirement for two staircases in multi-story residential buildings lets developers use smaller lots and more flexible designs to create denser housing.

5 hours ago - Building Design & Construction

MARTA bus with Atlanta skyline in background

Atlanta Bus System Redesign Will Nearly Triple Access

MARTA's Next Gen Bus Network will retool over 100 bus routes, expand frequent service.

6 hours ago - Mass Transit