The city of Murcia, Spain recently opened a new streetcar system, and is offering lifetime passes to the trolley for anyone who gives up their car for good.
This video is about as simple an explanation of the deal as you can get:
To publicize the campaign, the city placed cars around the city parked in extreme situations to get people thinking about what a pain it is to park your car downtown.
FULL STORY: Spaniards Trade Cars For Lifetime Trolley Pass
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