How to Give Your Main Street a Facelift

Larisa Ortiz Pu-Folkes gives some tips for creating an effective facade inprovement program, focusing on making it easier for building owners and merchants to access and take advantage of the funds.

1 minute read

May 30, 2011, 9:00 AM PDT

By Tim Halbur


Ortiz Pu-Folkes suggests that even if you don't have the funds to have a complete facade program, "micro-loans" for fixing up signage can achieve a lot:

"For $2,500 - $5,000, you can fund attractive signs that make a significant difference to the overall look and feel of the district."

Primarily she writes from the point of view of the business owner, who wants access to facade grants but gets frustrated with the process:

"...the match has to be significant enough to make the application and paperwork worth it. Otherwise, most business owners won't want to deal with the hassle."

Monday, May 23, 2011 in The Commercial District Advisor

"Planetizen federal action tracker" logo superimposed over black and white image of US Capitol dome.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

October 28, 2026 - Zachary Whalen

A car drives through a puddle, making a large splash. Rain pours down.

California plans to bury El Niño’s downpour

If the state plays its cards right, it may be able to store a billion acre-feet of El Niño’s water in aquifers.

October 28, 2026 - Grist

Lake Powell with much of the water evaporated.

Desperate measures: Advocates weigh draining Lake Powell to fill Colorado River

Draining the reservoir could reduce evaporation losses by a couple hundred thousand acre-feet.

October 30, 2026 - Yale Environment 360

Nithya Ramen talks to an older man. She is smiling and wearing a yellow dress. They are both outside.

Los Angeles just elected an urban planner as its mayor

Transportation analysts are optimistic that Raman will be more aggressive in addressing transit issues than Bass.

November 7 - Los Angeles Times

Mamdani behind a microphone, in front of a snowbank

Mamdani’s pied-à-terre tax survives legal challenge

A panel of judges found that the plaintiffs failed to demonstrate injury as a result of New York City's implementation of the tax.

November 6 - CNN

A road in north eastern Nebraska with power lines on either side, and grassy fields.

Eastern Nebraska is running out of electricity

Data centers and electrification are straining eastern Nebraska’s grid, throttling economic development.

November 6 - Grist

FREE Course: Walkable City 1: Why Walkability?

After describing his path towards focusing on walkability as the essence of good planning, Jeff Speck marches through his five principal reasons for making more walkable places.

Reinventing Malls: Planning Alchemy—Turning Gray Fields Into Gold

The course focuses on the opportunities and imperatives that shape reinvention of mall sites.