Back With A Vengeance: The Mall Returns

The regional mall has been declared dead for a decade, but Elaine Misonzhnik says the behemoths weathered the recession well and are poised for a comeback.
May 11, 2011, 5am PDT | Tim Halbur
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Misonzhnik writes:

"The very things that made fortress malls seem so outdated-their size, their enclosed environments, their dependence on anchors-proved to be powerful assets instead."

"Because of their size, malls have been able to assemble a broader selection of retailers in one place than any other retail format, better positioning them to fend off competition from the Internet."

One reason cited in the article for the improving status of malls is their attractiveness as entertainment centers.

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Published on Tuesday, May 10, 2011 in Retail Traffic Magazine
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