Data Shows Internet Not Ruining Bricks-and-Mortar Retail

Counter-intuitively, Natl. Real Estate Investor says that sales in physical stores is supported by increases in broadband, and therefore the internet seems to enhance retail sales in shops.

1 minute read

May 3, 2011, 12:00 PM PDT

By Tim Halbur


Writer David Lynn says that the availability of research for pricing and comparison online is actually encouraging the purchase of goods in retail stores:

"If a consumer can quickly comparison shop online, the amount of time required for brick-and-mortar shopping decreases.

Traditional retail theory dictates that as the duration of time required for a shopping trip decreases, the frequency of shopping trips will increase. Consumers still want to see and feel many of the products they buy; they also want to interact with the seller."

Monday, May 2, 2011 in National Real Estate Investor

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