Frustrated by inadequate public transportation and environmental degradation caused by traffic congestion in the city, a Mumbai MBA student attempts to introduce bike-sharing to this mega-city.
The student entrepreneur, Raj Janagam, was inspired by the VELIB bike-sharing program in Paris even though he has never visited the city, writes Jenara Nerenberg.
From FastCompany.com:
"Janagam does not own a car and his focus now is on building a scalable model for the business, by focusing on connecting commuters with bicycles at their final commuting legs--be it from the bus stop to home or railway to the office."
"Social entrepreneurship is still in its nascent stage in India," says Janagam. "We're catching up."
FULL STORY: Two Wheels and a Dream: Mumbai's Congestion Inspires Student-Run Bike-Sharing Initiative
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