A suburb of Tel Aviv is trying to revive itself by becoming an arts destination.
By focusing on creating cultural sites and harboring the arts, the Israeli town of Hollon has regenerated its economy.
"With a dozen new museums, libraries, theaters and other cultural centers - all focused on the city's unique rebranding around kids culture and digital arts - Holon has become an international model for urban renewal, drawing 400,000 tourists last year.
'It's a very ambitious little town,' said Ron Arad, an Israeli architect who designed Holon's new landmark Design Museum. 'Every cultured person in Israel now finds themselves in Holon, which is amazing.'"
FULL STORY: Cultural Exchange: Israeli city reviving itself as an arts attraction
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