The Art of Wayfinding

Slate looks at the history and importance of signage and wayfinding design.

1 minute read

March 8, 2010, 11:00 AM PST

By Tim Halbur


This is a six-part essay on signs, how they keep us safe and help us get around - or not. The essays discuss how poor signing contributed to a fatal bus crash, why people get lost in Penn Station, and how London will be using signs to encourage people to get off the Tube and walk instead.

Julia Turner writes, "The 1970s saw the first stirrings of revolution in the sign world. That's when the SEGD [Society for Environmental Graphic Design] was founded, and it's when designers first began to seriously study how best to orient people and guide them through space. Their work was prompted in part by America's great urban thinkers: people like Kevin Lynch and Jane Jacobs, who argued that spaces should be designed not to fulfill the grand visions of architects but with humble human uses in mind."

Thanks to J Mearkle

Monday, March 1, 2010 in Slate.com

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Get top-rated, practical training

Large brutalist building and skyscrapers viewed from middle of wide street in downtown Houston, Texas.

Research Links Urban Design and Human Happiness

An emerging field of ‘neuroarchitectural’ research is revealing how building facades and urban design impact the human brain and body.

January 3, 2025 - Wired

Graphic illustrating street with various lanes designed in Streetmix.

Reimagining Your Street

How to use free online tools to redesign your local streetscape.

January 3, 2025 - Urbanism Speakeasy via Substack

Sprawl

Research: Sprawl Linked to Poverty

Low-income families living in high-sprawl neighborhoods are limited in their access to education, jobs, and other amenities, often trapping them in a cycle of poverty.

January 6, 2025 - Science Blog

Grandfather and young girl sitting on park bench.

Nature and Nurture: Understanding the Diversity of Biophilia

Biophilia, originally thought to be an innate and universal love for nature, is now understood as a temperament trait with significant individual differences influenced by genetics and experience.

15 minutes ago - Psychology Today

Aerial view of Olympia, Washington with state cpaitol dome in foreground on a somewhat cloudy day.

Washington Lawmakers Eye Rent Stabilization

Democrats are pushing for a statewide rent stabilization bill that would give renters some protections while offering more flexibility for landlords than blanket rent control policies.

January 14 - The Urbanist

Eaton Canyon trailhead in Los Angeles County on a cloudy day.

Wildfires Devastate LA Outdoor Education Spaces and Schools

The current Los Angeles wildfires have destroyed schools and outdoor education spaces like Eaton Canyon, displacing families and disrupting vital learning and community resources while highlighting the region’s vulnerability to natural disasters.

January 14 - AP News

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.