Luring World Cup Tourists with Street Beautification Projects in Johannesburg

Residents in one of Johannesburg's most infamous townships are hoping that a new street beautification project will bring pedestrians out onto their streets and into their shops when the country hosts this year's World Cup.

1 minute read

January 28, 2010, 9:00 AM PST

By Nate Berg


The Soweto township is one of the city's biggest black townships, and has for decades been a rough and tumble shantytown. The new street project aims to bring sidewalks, benches and other streetfront amenities to lure pedestrians during the World Cup, which begins in June.

"Until recently, its best-known street, Vilakazi Street, was potholed and dusty. But now, in an $8 million gentrification project, the street has been freshly paved and beautified with streetlights, benches and other "street furniture." Concrete pillars have been installed to prevent motorists from parking on the newly widened sidewalks, so that tourists can stroll freely along the upscale boulevard of cafes and museums.

The ambition is to persuade visitors to venture out of the tour buses. If they are on foot, the tourists will spend more time on the street -- and more money."

Wednesday, January 27, 2010 in Scripps Howard News Service

portrait of professional woman

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

Cover CM Credits, Earn Certificates, Push Your Career Forward

Logo for Planetizen Federal Action Tracker with black and white image of U.S. Capitol with water ripple overlay.

Planetizen Federal Action Tracker

A weekly monitor of how Trump’s orders and actions are impacting planners and planning in America.

July 16, 2025 - Diana Ionescu

Green vintage Chicago streetcar from the 1940s parked at the Illinois Railroad Museum in 1988.

Chicago’s Ghost Rails

Just beneath the surface of the modern city lie the remnants of its expansive early 20th-century streetcar system.

July 13, 2025 - WTTV

Blue and silver Amtrak train with vibrant green and yellow foliage in background.

Amtrak Cutting Jobs, Funding to High-Speed Rail

The agency plans to cut 10 percent of its workforce and has confirmed it will not fund new high-speed rail projects.

July 14, 2025 - Smart Cities Dive

Worker in yellow safety vest and hard hat looks up at servers in data center.

Ohio Forces Data Centers to Prepay for Power

Utilities are calling on states to hold data center operators responsible for new energy demands to prevent leaving consumers on the hook for their bills.

July 18 - Inside Climate News

Former MARTA CEO Collie Greenwood standing in front of MARTA HQ with blurred MARTA sign visible in background.

MARTA CEO Steps Down Amid Citizenship Concerns

MARTA’s board announced Thursday that its chief, who is from Canada, is resigning due to questions about his immigration status.

July 18 - WABE

Rendering of proposed protected bikeway in Santa Clara, California.

Silicon Valley ‘Bike Superhighway’ Awarded $14M State Grant

A Caltrans grant brings the 10-mile Central Bikeway project connecting Santa Clara and East San Jose closer to fruition.

July 17 - San José Spotlight