Don't Call It 'The Bus'

Cities across the country are experimenting with free "shuttles" that circulate people through top destinations and have a unique brand to take away the stigma of riding the bus.

1 minute read

January 18, 2010, 7:00 AM PST

By Tim Halbur


Yonah Freemark looks at Baltimore's new Charm City Circulator as an example of this phenomenon.

Freemark writes, "Like many cities opening similar downtown circulators and rubber tire 'trolleys,' Baltimore hopes that its new bus service will be attractive to people who rarely ride transit; the underlying message is aimed at middle-class whites who live and work downtown along the city's gentrified Inner Harbor. By offering service every few minutes with brand new hybrid buses, well-marked bus stops (though no new stations), and defined routes, the appeal of transit increases, especially for lunch time and late-night trips."

Friday, January 15, 2010 in the transport politic

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I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching. Mary G., Urban Planner

I love the variety of courses, many practical, and all richly illustrated. They have inspired many ideas that I've applied in practice, and in my own teaching.

Mary G., Urban Planner

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